Perfect Chemistry

Perfect Chemistry is a conceptual packaging project for bar soap targeted to baristas.

Brand Story: Perfect Chemistry was created by two friends who felt like people stigmatized them as unkempt and lazy when they said they were professional baristas. Little did people know they were practicing more than 80 hours a week for the US Barista Championship. Lazy…ha! But maybe they had a point about being unkempt. One night after practice, their cat Rancilio trailed some nearby coffee grounds and oat milk into their beds, and after much tossing and turning, they woke up with smooth and amazing smelling skin. Perfect Chemistry was born!

BRAND STRATEGY, IDENTITY, COPYWRITING, ILLUSTRATION, PACKAGING