Festival No. 6

Festival No. 6 is a music and arts festival set in the village of Portmerion, Wales. My task was to create a visual identity for the festival using their tagline “Immerse, Imagine.” I created a hand-drawn pattern inspired by the buzz of excitement and energy people feel at festivals. I wanted the identity to have an organic feel and reference the beautiful setting of the festival without using any nature imagery. The colors take inspiration from sunrises, sunsets, and my exploration of what energy would look like in color form.

BRAND STRATEGY, IDENTITY, ILLUSTRATION, MERCH