Cruiser

Cruiser is a bike share service that builds, operates, and customizes bike systems in Noosa, Australia. I took inspiration from the coastal town of Noosa which is known as a surfing hotspot and where the main way locals check the surf and get around town is by bike. My goal was to rebrand the company in a way that allows tourists to feel like locals and allows locals to feel like the company fits into their community.

BRAND STRATEGY, WEB DESIGN